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Beginner Level
Blogging (Free)
What started out as a hobby for tech-savvy journalists in the late 1990s, reached its full expansion during the 2000s and became a necessity for online businesses in 2010s. Blogging has been growing in popularity and becoming a widely adopted way to express your opinion, share your experience, and affect the world we live in. It has also found its way into the business world helping companies reach online customers.
4.65
(2,549 Ratings)
- 58.050 Enrolled
- Self Paced Learning
- 161 Pages eBook
- Certification Course
Beginner Level
Blogging (Free)
4.65
(2,549 Ratings)
This free course includes:
- Free eBook (161 Page)
- 2 hours-on demand video
- Free practice test
- Access on mobile & PC
- Self Paced Learning
- Certificate (Plus members)
You will learn how to
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Course Content
17 Section
17 lectures
0h 00m total length
Course Materials
Introduction
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The course starts off with the introduction of blogging in the late 1990s, details about the development of content and Panda updates, which significantly affected blogging, as well as the most relevant blogging statistics. All of this illustrates the importance of blogging and its influence on growing a business and reaching online users.
What Is Blogging?
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In this chapter, you will learn how it all started, how blogging became mainstream with the introduction of WordPress, what a blog and blogosphere are. The chapter also includes a section on basic differences between blogs and websites, as well as types of blogs. The goal here is to provide a full definition of blogging which is later needed for understanding the rest of the course.
Blogging Platforms
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The first step when creating a blog is choosing the platform. Here you can learn about commonly used platforms for creating a blog with main features highlighted for each of them. The final section of this chapter is focused on the process of choosing a platform, and things you need to consider in this process.
Blogging Essentials
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The selection of blogging platform is only the first step, after which there is a series of essentials each blogger should take care of before it is time to publish content. The essentials help create an organized strategy to explore the full benefits of blogging.
Creating a Blogging Strategy
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To ensure you succeed with blogging, regardless if that is your hobby or a full-time job, you will need a roadmap with clear goals, resources, and metrics used for evaluation. You need to create a blogging strategy that starts with the current situation and includes where you want your blogging activity to take you next.
Integrating Blogging into a Business Strategy
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The statistics show that blogging can significantly boost your business, which is why you will discover ideas regarding integration of blogging into your business strategy. Starting from what business blogging is, how to create an online presence and how to blog as your business, this chapter will guide you through this process and show you how a blog can complement your website and your business promotion.
The Benefits of Blogging
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This chapter focuses on the benefits of blogging, but it also shows why blogging is so popular as well as how to overcome obstacles most bloggers face.
Blogger Outreach and Guest Blogging
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Some of the most used strategies for increasing blog visibility include blogger outreach and guest blogging. In this chapter, you will learn what those tactics are, what they include and how your blog can benefit from them.
What Is Vlogging?
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The rise of video in online marketing has contributed to the increasing popularity of vlogging, a form of blogging which uses video as a content format. This section of the course will show you what a vlog is, commonly used types of vlogs, and how you can use vlogging in business.
Making a Living Through Blogging
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Blogging reached massive popularity in the 2000s, after which numerous opportunities for earning money through a blog appeared. From affiliate marketing to banners and sponsored posts, this chapter shows the most commonly used methods to earn money from blogging. A special focus is on turning your blog into a business with ideas on how to do so.
Tips to Help You Run a Successful Blog
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This chapter includes multiple strategies to help you increase the success of your blog, starting from responsive design, blog optimization, usage of social networks to share blog content, content optimization, etc.
Mistakes to Avoid When Blogging
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Things that might negatively affect your blog performance are covered in this chapter. The most common mistakes such as not thinking about target group or neglecting online promotion and content distribution can reduce your blog visibility and success, so it is better to be aware of these mistakes. Each mistake comes with a practical solution on how to avoid or fix it.
The Most Popular Tools for Bloggers
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Arranged into five groups, these tools are intended to help you optimize your workflow, improve your content and content promotion, and successfully monitor the performance of your content. You should choose the ones you find most useful in your daily work routine.
Blogging as a Part of Online Marketing
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This chapter explores how blogging is integrated into online marketing and how together these represent a unified strategy. Content marketing, SEO, social media marketing, and lead generation are all sections which are analyzed in relation to blogging.
Blogging Glossary
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The glossary chapter includes definitions for the terminology related to online marketing which is used in this course.
Questionnaire
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This questionnaire is going to help you revise what you have learned throughout the course. It consists of 50 multiple-answer questions.
Conclusion
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The summary of blogging is shown inside the conclusion, where you can see the key differences between three types of blogging depending on the type of business you run. Also, there is a list of things to learn from popular blogs, that actually summarizes the entire blogging strategy in the main takeaways.
Final Exam
Course Materials
- Knowledge required to pass test
- 50 sample questions
- PDF format
- 161 pages
- Get a Professional Certification
- Showcase Your Skills
- Improve Your CV/Resume
- Grow Your Marketing Career
How to Pass Exam
- The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
- Time limit: 60 minutes.
- The difficulty level of this course is: Beginners level.
Featured review
John Smith
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