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Courses
Online Marketing
Beginner Level

Online Marketing (Free)

Despite the fact that internet marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers, who are spending more and more of their time online. “Internet marketing”, “digital marketing”, “emarketing” or “online marketing” as it is also called, is a complex approach consisting of several types or marketing activities, which use different platforms to establish the connection with online consumers and transmit the message.

4.65
(5,877 Ratings)
  • 44.213 Enrolled
  • Self Paced Learning
  • 155 Pages eBook
  • Certification Course
Beginner Level

Online Marketing (Free)

4.65
(5,877 Ratings)
Start Course

This free course includes:

  • Free eBook (155 Page)
  • 2 hours-on demand video
  • Free practice test
  • Access on mobile & PC
  • Self Paced Learning
  • Certificate (Plus members)

You will learn how to

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Course Content

14 Section 14 lectures 0h 00m total length Expand all sections
Course Materials
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The Basics of Internet Marketing
Lection Title Preview 00:00
The goal of this chapter is to introduce you to the topic and explain what internet marketing is. In order to fully grasp the importance of internet marketing in modern business, this chapter also features online marketing trends, supporting the fact that internet marketing is widely used and proven to be effective. Internet marketing, also called online marketing is divided into several groups, based on the media and platforms being used.
Web Analytics
Lection Title Preview 00:00
Web analytics provides the data about website performance which serve as guidelines for improvement, making this a very important part of internet marketing. The chapter is focused on off-site and on-site web analytics, the reasons why you should use web analytics, as well as methods for measuring web analytics data, such as page tagging, click analytics, using software such as Google Analytics, etc.
The Basics of Conversion Optimization
Lection Title Preview 00:00
Here you will find out what conversion optimization is and how to calculate conversion rate optimization. The chapter also features elements of CRO process and metrics to help you understand this process, as well as some important terms you should remember about conversion optimization.
The Basics of Search Engine Marketing
Lection Title Preview 00:00
Search engine marketing, commonly abbreviated SEM, is a part of internet marketing focused on promotion through search engines. Here you will learn the advantages of this type of marketing, as well as its importance. The methods used here are paid methods, including pay-per-click advertising, cost-per-thousand impression, and ad formats.
The Basics of Social Media Marketing
Lection Title Preview 00:00
Internet marketing where social networks are used as a medium to promote website is called social media marketing (SMM). You will find out about basics of social media marketing, the most popular social media platforms and how they can be implemented in your business strategy, a detailed plan with steps to develop your own social media marketing strategy, and benefits of using this type of marketing for online promotion.
The Basics of Search Engine Optimization
Lection Title Preview 00:00
As a part of internet marketing, search engine optimization (SEO) has an important place in internet marketing in general. Here you will learn about essential elements of SEO, origin and history of SEO, types of SEO, mistakes, tips and tricks that are typical of SEO, and can help you define your own custom approach and deeper understanding of the process of website optimization.
Email Marketing
Lection Title Preview 00:00
This chapter is focused on benefits of email marketing and how this strategy can help you with overall internet marketing and online promotion. The chapter includes the definition of email marketing, the benefits and different approaches to email marketing, tips and tricks to have in mind when implementing email marketing strategy, as well as recommended email marketing services.
Affiliate Marketing
Lection Title Preview 00:00
Affiliate marketing also has an important place in online marketing strategy, which is why the basic principles of this type of advertising are the topic of this chapter. You will find out what affiliate marketing is, how it works, what kind of techniques are used in this type of marketing, and benefits of using affiliate marketing.
Steps to Develop Internet Marketing Strategy
Lection Title Preview 00:00
Once you are familiar with all the types of internet marketing and how you can benefit from each of them, it is time to develop your internet marketing strategy, and this chapter contains steps that will guide you through this process, including building your marketing framework, taking advantage of SEM, launching social strategy, building community, increasing traffic, increasing the number of conversion, analyzing feedback, etc.
Lead Generation
Lection Title Preview 00:00
In this chapter, you will learn what lead generation is, the process of lead generation that can help you obtain valuable contacts of potential customers and how this can help you improve you business and expand your influence.
Internet Marketing for Mobile Devices
Lection Title Preview 00:00
The numbers related to the usage of mobile devices are growing constantly, making mobile experience quite important in internet marketing, which is why you should learn about internet marketing for mobile devices. The topics in this chapter include tips for optimizing your website for mobile devices, including responsive design, separate pages and mobile marketing, and the importance of developing this strategy in modern business.
Internet Marketing Glossary
Lection Title Preview 00:00
Internet marketing glossary contains the terminology necessary to understand the basics of internet marketing and its subtypes, which are all part of the process of developing internet marketing strategy. Glossary is useful as a reference as it explains the most important expressions used in each chapter of the e-book.
Sample Questions
Lection Title Preview 00:00
This chapter contains a list of questions and their answers. This is a great way to test yourself, before you take the online certification test.
Conclusion
Lection Title Preview 00:00
The conclusion sums up all the topics of the e-book offering insights on why modern businesses need internet marketing to stay competitive on the online market.
Final Exam
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Course Materials

  • Knowledge required to pass test
  • 50 sample questions
  • PDF format
  • 155 pages
View Free eBook
  • Get a Professional Certification
  • Showcase Your Skills
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How to Pass Exam

  • The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
  • Time limit: 60 minutes.
  • The difficulty level of this course is: Beginners level.

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