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Courses
SEO Certification Course
Beginner Level

SEO Certification Course (Free)

Although search engine optimization (SEO) is a part of search engine marketing, this topics is a very important segment of internet marketing, which is why this course is developed to explain you the essence of search engine optimization and how to use it to improve your online business.

You will first learn what search engines are, how they index websites and how they rank them. This is essential in order to be able to figure out how to optimize your website for search engines.

4.64
(8,070 Ratings)
  • 53.934 Enrolled
  • Self Paced Learning
  • 156 Pages eBook
  • Certification Course
Beginner Level

SEO Certification Course (Free)

4.64
(8,070 Ratings)
Start Course

This free course includes:

  • Free eBook (156 Page)
  • 2 hours-on demand video
  • Free practice test
  • Access on mobile & PC
  • Self Paced Learning
  • Certificate (Plus members)

You will learn how to

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Course Content

14 Section 14 lectures 0h 00m total length Expand all sections
Course Materials
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Introduction
Lection Title Preview 00:00
The first chapter presents the major topics related to search engine optimization, which will be covered in the e-book. The purpose of this outline is to briefly explain the most important topics which are necessary for understanding and using SEO.
Introduction to Search Engine Optimization
Lection Title Preview 00:00
Starting with the definition of what SEO is, this chapter continues with explanations on why SEO is important part of marketing strategy, as well as mentioning some of the common SEO techniques. This is a perfect starting point for anyone who is new to SEO.
Understanding Search Engines
Lection Title Preview 00:00
In order to be successful in SEO, you have to understand how search engines work, in terms of indexing and ranking. You will also find out how people interact with search engines, what search engine marketing is and why it matters.
Search Engine Friendly Site Design and Development
Lection Title Preview 00:00
Here you will learn the basics of search engine friendly websites, which includes topics such as indexable content, title and meta tags, link structure, nofollow links, keyword usage and URL structures. Search engine friendly websites are successfully indexed by search engines and thus presented in the search engines results, which is why understanding the principles of how to create search engine friendly website is very important.
Basics of Keyword Research
Lection Title Preview 00:00
In this chapter you will learn what keyword research is and why this is an important part of SEO. This is a very helpful section as phases of keyword research are listed in chronological order allowing you to follow steps to discover the keyword relevant to your website. The chapter also features a lot of recommendations on keyword research tools, including suggestions on the tools you could use, with both paid and free tools mentioned.
Google Rankings
Lection Title Preview 00:00
Since SEO is the process through which you ultimately try to improve ranking of your website, you have to understand how Google ranking works and how some good practices can help you improve Google rank.
Google Panda and Other Algorithm Updates
Lection Title Preview 00:00
Positioning is essential part of SEO, so the goal of this chapter is to understand the process of website positioning and ranking inside search engines. Search engines use algorithms to index websites and in this chapter you will learn about evolution of the algorithms, and what kind of practices are recommended in order for a website to be indexed. The chapter features chronology of updates so you can learn how algorithms evolved over time.
Link Building
Lection Title Preview 00:00
After a short introduction to link building and its importance in SEO, the chapter continues with defining types of links that can be obtained, link building tactics and metrics. You will also find out how to start a link building campaign, the difference between good and bad link building, as well as other tips that will help you with link building.
Search Engine Tools and Services for Webmasters
Lection Title Preview 00:00
The following chapter is focused on recommending services and tools webmasters should use in the process of search engine optimization. These include search engine protocols, common search engine myths and misconceptions, tips on how to measure and track success, and SEO tools to use.
Steps to Optimize Your Website
Lection Title Preview 00:00
Having learnt about what search engine optimization is and some of best practices and tools that are available, you are ready to implement this on your website and you will learn to do so in this chapter. The steps to optimize your website are divided into two categories, before you create a website, and steps that can be done after you have already created a website.
SEO Recommendations
Lection Title Preview 00:00
Here you can read about SEO recommendations that will help you apply best practices in the process of SEO, including following guidelines, staying up to date. It is important to think about search engines and about the visitors when optimizing your website. This chapter also features a list of SEO dos and don’ts.
Search Engine Optimization Glossary
Lection Title Preview 00:00
The glossary features an extensive list of terminology related to search engine optimization that will be helpful, especially if the topic of SEO is somewhat new to you and you are not completely sure what each term refers to.
Sample Questions
Lection Title Preview 00:00
Contains list of questions and their answers for exercise. This is a great way to test your knowledge.
Conclusion
Lection Title Preview 00:00
The conclusion sums up the major points presented in the e-book and it highlights the importance of SEO nowadays. The chapter also features a graph showing how the number of internet users has grown over the years, which is why SEO and internet marketing in general have become so significant in modern business.
Final Exam
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Course Materials

  • Knowledge required to pass test
  • 50 sample questions
  • PDF format
  • 156 pages
View Free eBook
  • Get a Professional Certification
  • Showcase Your Skills
  • Improve Your CV/Resume
  • Grow Your Marketing Career

How to Pass Exam

  • The pass score is 50%. There are 50 multiple choice questions in each exam. In order to get certified you need to answer correct on 25 out of 50 questions.
  • Time limit: 60 minutes.
  • The difficulty level of this course is: Beginners level.

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